These sequences allow you to follow up with potential guests several times without having to manually send follow-up emails. Because when you send an email from a tool like Mailchimp it’s like putting a giant sticker on your email that says “I mass emailed you!”.Įach of the tools listed above allows you to send sequences of emails directly from your email account. It’s important that you don’t use tools like Mailchimp to send your guest outreach emails. Here are a few tools that your outreach manager can use when prospecting guests 1) PersistIQ, Outreach, Connector, or HubSpot Sales Guest prospecting is similar to sales prospecting in the sense that you’re sending cold emails however, your goal isn’t to sell - it’s to start a conversation. ![]() The quality of your guest list will ultimately determine the quality of your content, so finding the right guests is a crucial part of the podcasting equation.īut what does podcast outreach actually look like? You want each guest to be full of valuable experience and wisdom that will be helpful for your audience. ![]() In order for your podcast to enhance your brand, guests should be industry experts, thought leaders, or “boots on the ground” practitioners in your industry. They are responsible for prospecting new podcast guests. This is where the outreach manager takes the reigns. When you decide to launch your own podcast, the first natural question is who the heck will we feature on the show? He or she is ultimately accountable for a new episode going live each day, week, month, or whatever frequency you decide. You’ll see why this is a vital role as you read through this post. They also keep team members focused, organized, and energized. The ring leader is detail-oriented and functions as project manager of the podcast. This role is the captain of the ship, the maestro of the orchestra, the leader of the pack. □ 9 Roles That Need to Be Filled On Your Podcast Teamįirst up, we’re looking at the leader of your podcast team. Let’s get a closer look at these podcast team roles. What roles do I need on my podcast team? A successful podcast team has the following roles: To get all of these jobs done, you need a team full of podcasting prowess. Nurture relationships with your podcast guests.Publish and promote each episode on your website and Apple Podcasts.Design graphics to complement each episode.Write show notes and blog posts based on each interview.Record ad spots and intros/outros so your show sounds legitimate.Decide on topics that will resonate with your audience.Schedule times to record each interview. ![]() Reach leaders in your industry and bring them on your show.Your show can establish thought leadership, open doors to relationships with ideal clients, and create a source of endless content to fuel your content marketing strategy.īut to see these returns from your podcast, you need a collection of people with various skills, including the ability to… With the gulf between right and left being bigger than it has ever been, it is no surprise that an outsider like Gutfeld gets the platform to take on Colbert, the reigning king of late night salaries.Podcasting has the potential to produce significant ROI for your business. While there was a time Gutfeld and Colbert might have been deemed to be on the same team, the contrast could not be any clearer today. He recently made news for being the first conservative comic to overtake The Late Show ratings, in August 2021. Yet the TV personality has found his ratings supremacy being challenged from a rather unlikely source: Greg Gutfeld is the 57-year-old host of Gutfeld! on Fox News. This unpredictability makes for a brilliant show with very good ratings, a factor that directly links back to his leading salary figures. This does not mean, however, that ratings no longer count - or that they are not tracked at all for that matter.Ĭolbert’s unique style bears all manner of different experiences on The Late Show - from the very well choreographed, to the downright uncomfortable. The advent of social - and other new - media has changed the landscape in terms of the chase for ratings, with each of these late night show personalities carving out their own unique niches instead.
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